Starting and running a successful business, especially a Laser clinic, is certainly not a simple task. It requires dedication, hard work, and a passion for the industry.
In this blog post we will tell you about the inspiring journey of Ben Kelly: an entrepreneur, current owner of Plymouth Laser Clinic, who took a leap of faith and built a thriving laser hair removal and tattoo removal clinic business from scratch.
He studied for the Level 5 Laser Tattoo Removal Qualification with us and, from his initial struggles to his current success, we will delve into the key details that shaped his path to success.
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From Electrical Engineering to Laser Clinics
Our story begins with Ben, who originally studied electrical engineering. However, his life took an unexpected turn when he had a personal experience that fuelled his interest in lasers.
“It all started when I used a tattoo removal solution that unfortunately caused severe burns on my arm. Desperate for help, I reached out to various clinics, but to my disappointment, none of them were willing to assist me.”
Ben says, during our conversation that we are having in our Academy student’s lounge room, after his successful completion of our course. Determined to find a solution, he decided to take matters into his own hands. He started by working at a tattoo shop, specialising in cover-up tattoos. This allowed him to build a client base and gain valuable experience in the industry.
It was during this time that he realised the potential of laser technology and its applications in the beauty industry.
Taking the Risk and Investing in the Future
With a vision in mind, Ben knew he needed to invest in a laser machine to provide the services he envisioned. However, starting a business from scratch comes with inherent risks, especially when investing a substantial amount of money without any clients. Nevertheless, he took a leap of faith and purchased his first laser machine for £20,000.
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Expanding and Diversifying Services
As the business started to grow, Ben realised the need for a larger space to accommodate more clients and offer a wider range of services. In 2018, he made the decision to move premises and invested £10,000 to renovate the new space. This move allowed him to merge his laser services with a beauty salon he also ran, creating a synergy between the two businesses.
To support the expansion and cater to the increasing demand for their services Ben took out loans to purchase additional laser machines. Today, the clinic boasts an impressive array of seven machines and which are worth more than you could imagine.
With such a diverse range at their disposal, Plymouth Laser Clinics is thriving and now offers a wide range of treatments to their growing customer base such as laser hair removal, laser tattoo removal, scalp micro pigmentation, laser skin rejuvenation, plasma pen treatments and more.
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The Power of Marketing Strategies
We also asked him his best tips on how to leverage Marketing Strategies when owning a clinic. In order to attract customers and establish a strong presence in the market, effective marketing strategies are essential.
Ben understood this and implemented various tactics to promote his laser clinic business. He also utilised his own journey as a marketing tool. By sharing his personal experiences and success stories, he was able to connect with potential customers on a deeper level. This authenticity and transparency helped build trust and credibility for the clinic.
In today’s digital age, utilising technology and online platforms is crucial for the success of any business. Ben recognised this and made smart use of various tools and platforms to streamline operations and reach a wider audience.
The Power of Online Tools
For managing appointments and bookings, Google Calendar proved to be an invaluable tool. Its user-friendly interface and seamless integration with other platforms made it the perfect choice for the clinic’s scheduling needs. Social media played a significant role in Plymouth Laser Clinic’s marketing efforts. Ben personally took charge of social media marketing and promotion, realising the importance of staying connected with customers and potential clients.
Paid Facebook ads were initially effective in attracting customers, but their impact has diminished over time. As the online advertising landscape evolved, Ben adjusted his strategies accordingly. While digital platforms are indispensable, Ben understands the continued importance of local advertising through newspapers, boards, and flyers. These traditional methods continue to draw customers to the clinic.
The Future of Plymouth Laser Clinic
As Plymouth Laser clinic thrives and reaches new heights of success, Ben remains committed to its growth and expansion.Looking ahead, he plans to take over another premises in Exeter. Armed with his valuable experience and expertise, he aims to replicate the success of his current clinic and continue making a positive impact in the industry. Passion is the driving force behind his journey, and it remains as strong as ever. His dedication to the laser clinic business and his unwavering belief in its potential have undoubtedly played a significant role in his success.
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Conclusion
The journey of starting and running a successful laser clinic business is a testament to the power of determination, hard work, and a strong vision. Ben Kelly’s story serves as an inspiration to aspiring business owners and anyone willing to take up laser hair removal or laser tattoo removal services as their career, highlighting the importance of taking risks, leveraging marketing strategies, utilising technology, and staying true to one’s passion.
With a solid foundation built on quality services, innovative marketing, and a dedication to customer satisfaction, Plymouth Laser Clinic has thrived. As his business continues to expand and evolve, we are sure that Ben will undoubtedly leave a lasting impact on the industry.
Ben Kelly’s successful journey validates the high-quality education and training we offer at our Beauty and Aesthetics Academy. We take great pride in contributing to his journey and look forward to witnessing his continued success.
His commitment, enthusiasm, and business acumen inspire our existing and prospective students, demonstrating the possibilities a career in the Laser Hair Removal and Tattoo Removal sector can offer.
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